Spring 2019: Argent
The focus of our Spring 2019 Collection: Argent is to let love shine.Spring is a time for new beginnings, for love, and for light, which is where we found inspiration for the Argent collection. (Pronounced ar-ZHAWN, and is a French word meaning "Silver"). Once we decided on the silver theme for spring, our next feat was to name our collection. How do you marry two themes "Silver" and "Love" into one word? Romance languages, of course! We instantly transported ourselves to the City of Love, Paris, and fell madly in love with the name "Argent". Simple, refined, and meaningful.
Our newest line of Joules features bright silvers, lustrous pearls, and... you guessed it! Labradorite. Did you even think for a second we wouldn't use our favorite gemstone in our new line? You'll also be interested to know that after reaching the jewelry designer's equivalent of "writers block", Juliette began to research Runway Jewelry styles for the coming season. The open collar necklaces which we had already designed seemed to be perfectly on point with brands like Dior and Roberto Coin... not to toot our own horns, or anything.
This season, we decided to name each piece after a city, since the name behind our collection came from the City of Love.
Let love shine.
